top of page
  • Writer's pictureJane Hayes Consulting

Social Media Trends For 2023.

Updated: 18 hours ago

Get ahead of the curve with our predicted trends for 2023. From the importance of short-form video too micro & nano influencers.

Pink text on a bright blue background. The text reads, social media trends for 2023

It’s hard to believe that 2022 is almost over, and this is our last blog for the year; how fast time fly’s. We will be back in the new year, taking you through various aspects of the marketing world and helping you grow your business, so please subscribe to keep in the loop by clicking here. As we look at the new year and thoughts go to our approach and strategies, we want to take you through a selection of trends that are set to hold focus in the year ahead. From the importance of short-form video and micro and nano influencer marketing to email marketing and social audio, we will take you through a selection of trends that we hope will help guide you in your planning.

Before we go into it, let’s discuss which trends you should adapt to. Not all trends will work well for all businesses and categories, so be sure to look back at what has been effective for your business and the areas you need to strengthen before leaping into new trends. You may feel that your messaging is too corporate and potentially stiff, so an increase in authentic content would be a great trend to adapt to. Alternatively, you may be looking to tap into a more focused local market, so micro-influencers may be the best addition to your strategy. No matter your focus, be sure you’re true to the brand and can service your new additions, as ill-focused or funded strategies can go awry.

Some of the trends for the new year can be seamlessly adapted to; for instance, email marketing isn’t new, and the vast majority of businesses send emails to their network regularly. As emails are common practice, it will be more of a change in the structure of your content, so this is a trend that will be more easily adapted to. What is new is the type of content and the tone; for instance, personalisation will be more important, involving content tailored to a group’s needs, i.e., location or interest. Interactive content is set to increase in popularity as a feature in emails and can be catered to through polls, surveys, gamification, and the inclusion of video content.

Seven Trends For 2023:

  1. Short form Video

  2. Email Marketing

  3. Micro And Nano Influencer Marketing

  4. Social Search

  5. Augmented Reality And Virtual Reality Will Grow In Popularity

  6. The Rise In Popularity Of Social Audio

  7. Authenticity Becomes More Important

People in a row, play with their phones and emojis pop up

1. Short Form Video:

Short-form video is set to be a hero of the content world in the year ahead, as discussed in our previous blog, which you can read here. A short-form video is a video that is under 10 minutes in length, with an optimum length being between 31 and 60 seconds. Video content isn’t new, it’s played an important part in brand content strategy for many years, but the length and style are a moving feast. When planning your content strategy for 2023, be sure to include lots of video content and turn what was once static into a video, such as a quote or a testimonial. Customers like video content because it enables them to interact with a creator and feel a part of a community. You can encourage this by creating content around trends, tapping into influencers that fit your brand essence and using trending audio.

A person types on a laptop, Neo envelopes fly from one hand to the computer screen.

2. Email Marketing:

Email marketing is a staple of any business. They are cost-effective and allow companies to talk to their audience en masse in just a few terabytes. As stated in our introduction, email marketing is getting an upgrade in the year ahead to tap into the needs of the current market more effectively. Artificial intelligence is entering the fray to help businesses target audience groups; the technology can help companies identify the best times to send communications to achieve the best results. Data privacy will also be at the top of customers' minds, especially with the latest wave of cybercrime. Businesses can help protect customer data by enabling two-party authentication, hosting on a secure network, limiting who can access the data, and having a robust data management system. These aspects can help you protect your network and build customer trust.

Trends In Email Marketing:

  • New primary KPIs

  • Micro-segmentation

  • Hyper-personalisation

  • AI and automation

  • User-generated content

  • Interactive emails

  • Interesting, adaptable, and accessible design

  • Customer appreciation

  • Data privacy

A woman with purple hair and orange headphones talks into a microphone

3. Micro And Nano Influencer Marketing:

Influencers have been a part of many marketing strategies for some time, and they are set to stay in 2023. Micro-influencers and nano-influencers are set to be the focus as businesses strive to tap into local markets and infuse their content with a greater level of authenticity. Micro-influencers are defined as social media users with between 1,000 and 10,000 followers, while nano-influencers have between 100 and 1,000 followers. Although they have a smaller following than more traditional celebrities or social media influencers, micro- and nano-influencers are considered to be more authentic and relatable. As a result, they are often able to generate higher levels of engagement with their audience.

Micro- and nano-influencers can effectively promote products or services to specific niche markets. For example, if a company wants to reach out to new moms, they could work with a micro-influencer specialising in motherhood content. Because micro- and nano-influencers typically have a high level of engagement with their audience, they can be a valuable asset for any business looking to reach new customers.

A man holds the top of his mobile phone to the screen. Above it is a browser screen

4. Social Search:

Social media and search engines are two of the most popular tools on the internet. And while they may seem like unrelated topics, they have a lot in common. Both social media and search engines rely on algorithms to provide users with relevant content. And both types of platforms are constantly evolving to meet the needs of their users. But what is social search, and what part will it have to play in 2023? Social search is a term that refers to how social media platforms are starting to incorporate search functionality into their platforms. For example, Facebook has recently introduced a new feature that allows users to search for specific posts from their friends. Twitter has also launched a new tool that will enable users to search for tweets from specific people or on particular topics.

So why is social search becoming such a popular feature? There are a few reasons. Firstly, social search helps users find the content they're looking for more quickly and easily. Secondly, social search allows users to discover new content they wouldn't have otherwise found. And finally, social search gives social media platforms a way to keep users engaged on their platform for longer periods of time.

A woman wears virtual reality goggles

5. Augmented Reality And Virtual Reality Will Grow In Popularity:

The past few years have seen growth in the understanding and popularity of augmented reality (AR) and virtual reality (VR). Businesses globally have seen the possibilities with the technology to develop products, train staff and interact with customers. Technology's availability and cost reduction have seen a wider use of AR and VR in marketing strategies, which is set to continue in 2023. The new year will see the launch of the much-awaited Apple headsets, as well as Google and Microsoft, and an update of the Quest VR headsets, all of which will undoubtedly lead to new applications and brands finding ways to create immersive experiences.

According to a recent Forbes article, we can expect to see the emergence of full-body suites, previously used by organisations such as NASA and SpaceX. As we advance, we can expect to see more smart mirrors in retailers – these allow customers to see what an item would look like without a physical try-on like the technology developed by Dange. 3D furniture layout technology will also gain greater prominence, allowing customers to see what a piece of furniture would look like in their home without leaving it. VR will see developments through the Metaverse and its ability to change the face of staff training across numerous sectors, such as retail and healthcare.

“The global virtual and augmented reality (VR and AR) technologies market is expected to reach $142.4 billion by 2023, up from $13.4 billion in 2018. Demand is expected to be driven by emerging trends such as increasing convergence between wearable devices and augmented reality (AR).” Medium

Wgite headphones on a pink background

6. The Rise In Popularity Of Social Audio:

You might have heard this term thrown around in recent times, and for good reason, it’s set to be one of the significant trends for social media in 2023. So, what is social audio? Social audio or voice-based social media describes a social networking service where members interact using their voices instead of text, such as Clubhouse or Twitters Spaces.

Popular amongst Gen Z, social audio can effectively communicate directly with a consumer and can be reusable across platforms. On these platforms, users can record themselves describing a story, recent events, or a trending topic. Social audio is relatively new, and therefore there are gains to be made for those willing to try; less noise means that your brand and message have more chance of getting through to a customer; it’s also a way to humanise your brand and create a deeper connection. In saying this, there are drawbacks, such as the space being more about person-to-person communication and not brand-to-consumer, though this can be solved through the use of influencers.

Watercolour drawings of social media icons

7. Authenticity Becomes More Important:

Authenticity has always been important for brands but has become even more critical in recent years. With the rise of social media, consumers now have unprecedented access to information about the products they buy and the companies that make them. As a result, they are increasingly willing to seek out brands that align with their values and that they perceive as authentic. This shift has and will continue to force brands to re-evaluate their image and marketing strategy.

There are several ways that brands can create an authentic image. One is by ensuring that their marketing communications are genuine and transparent. Another is engaging with consumers directly, listening to their feedback, and responding in a way that is true to the brand’s core values and resolves customers’ pain points. Authenticity is also important when it comes to the product itself. Consumers want to know that the product is made from high-quality materials, is ethical and sustainable, and will meet their needs. Brands creating an authentic image across these dimensions are more likely to succeed in today's and tomorrow’s marketplace.

According to Emplifi, 2023 will be the year of authenticity with brands turning to “customer influencers,” user-generated content (UGC), and emerging platforms such as BeReal and TikTok, which have already solidified their place as go-to social platforms for brands.

Jane Hayes Consulting, Leading You Through The Digital World:

Jane Hayes Consulting is an independent digital marketing agency founded to help businesses create consistent, creatively aligned, and strategic content. We can help you put your best foot forward with our expertly crafted team covering website design and building, marketing strategy, content creation, brand creation, and project management. Jane Hayes Consulting works within budget restraints and looks toward the future. Need assistance in developing your digital strategy and creating a business advantage? Contact Jane Hayes Consulting today and sign up for our newsletter.


bottom of page